Girls Incorporated

Girls Incorporated set forth on a bold journey to redesign their existing Web site and develop a comprehensive destination that would serve as both an interactive educational playground for girls and an informational resource and e-commerce vehicle for their supporters. Feast New Media was brought in to bring the client's vision to life through the latest online technologies and graphic expertise.

Feast New Media created a brightly colored site design that spoke to the youthful focus of the organization. The palette, shapes, and graphics were developed to be an engaging experience for both the child and adult user. Interactive activities were created to educate, engage, and motivate the user, thus increasing the average length of a visit, making the site "sticky".

Feast New Media also developed the site architecture that makes the maintenance of the site a manageable task for Girls Inc. Coding standards, automated content management, and ongoing review are key components of this process. Feast New Media provided intensive training to Girls Incorporated's in-house staff, so that they can maintain the site going forward at no additional expense to them. As the site continues to blossom, the logical architectural design will allow for a smooth growth.

Feast New Media assisted Girls Incorporated in developing a safe online destination for girls that allows them the opportunity to explore history, gain self-esteem and express themselves. It is always a satisfying experience for Feast and client alike when the power of the Internet can be harnessed to enrich community life.

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